CONSUMER Archives | Be Korea-savvy
South Korean Streaming Services Face Scrutiny Over Consumer Rights

South Korean Streaming Services Face Scrutiny Over Consumer Rights

SEOUL, Oct. 9 (Korea Bizwire) – South Korean consumers are grappling with inconvenient cancellation processes and limited refund policies in the country’s burgeoning video streaming market, according to a recent government investigation. The Korea Consumer Agency and Democratic Party lawmaker Min Byoung-dug released findings on October 8 from their joint study of six major streaming providers, including [...]

Consumer Sentiment Down for 2nd Month in September

Consumer Sentiment Down for 2nd Month in September

SEOUL, Sept. 25 (Korea Bizwire) — South Korea’s consumer sentiment slipped for a second straight month in September due to a delay in the recovery of domestic demand, a central bank poll showed Wednesday. The composite consumer sentiment index stood at 100 this month, down from the previous month’s 100.8, according to the survey conducted [...]

Food Delivery App Reveals Shifting Consumer Trends Amid Economic Pressures

Food Delivery App Reveals Shifting Consumer Trends Amid Economic Pressures

SEOUL, Aug. 29 (Korea Bizwire) – Baemin, South Korea’s leading food delivery application, has unveiled new insights into consumer behavior, highlighting a growing focus on cost-saving measures and personalized dining experiences.  Woowa Brothers, the company behind Baemin, announced on August 28 that 7 out of 10 users now utilize the app’s search filter to find restaurants [...]

South Korean Duty-Free Shops Woo Domestic Customers Amid Sales Slump

South Korean Duty-Free Shops Woo Domestic Customers Amid Sales Slump

SEOUL, Aug. 19 (Korea Bizwire) – With South Korea’s major duty-free retailers struggling to overcome a prolonged sales slump, they are increasingly turning their attention to an often overlooked demographic: domestic customers. With the summer travel season in full swing, these shops are launching aggressive marketing campaigns, including lavish prize drawings, to capture the wallets of [...]

Survey Finds South Korean Consumers Praise Convenience Store Ambiance, But Call for Better Customer Interaction

Survey Finds South Korean Consumers Praise Convenience Store Ambiance, But Call for Better Customer Interaction

SEOUL, Jul. 4 (Korea Bizwire) – A recent survey by the Korea Consumer Agency has found that while South Korean consumers highly appreciate the store environment and payment convenience of their local convenience stores, they are less satisfied with customer communication and promotional events. The agency released its findings on July 3, detailing consumer satisfaction and [...]

South Korean Consumer Satisfaction Inches Up, Survey Shows

South Korean Consumer Satisfaction Inches Up, Survey Shows

SEOUL, Jun. 21 (Korea Bizwire) – South Korean consumers expressed a slightly higher level of satisfaction with their overall consumption experiences in 2023, according to a survey released on June 20 by the Korea Consumer Agency.  The survey, which measured perceived satisfaction on a 100-point scale, revealed an overall score of 68.1 points, a 1.1-point increase [...]

In an Era of Soaring Prices, Consumers Tighten Belts and Adapt Spending Habits

In an Era of Soaring Prices, Consumers Tighten Belts and Adapt Spending Habits

SEOUL, Mar. 12 (Korea Bizwire) – Two years into the era of high inflation, elusive price increases led by fruits and vegetables such as apples, pears, and green onions continue to burden consumers. Following the hike in gasoline and the cost of eating out in previous years, the soaring prices of everyday food items have become [...]

Consumer Sentiment up for 3rd Month in February amid Moderating Inflation, Export Recovery

Consumer Sentiment up for 3rd Month in February amid Moderating Inflation, Export Recovery

SEOUL, Feb. 20 (Korea Bizwire) — South Korea’s consumer sentiment rose for a third consecutive month in February amid moderating inflation, a recovery in exports and hopes for an end to the Federal Reserve’s rate hikes, a central bank poll showed Tuesday. The composite consumer sentiment index stood at 101.9 in February, up from 101.6 [...]