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Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

SEOUL, Sept. 9 (Korea Bizwire) – K-beauty products are rapidly gaining popularity worldwide, and a wave of mergers and acquisitions is sweeping through South Korea’s cosmetics industry. In a notable trend, established cosmetics conglomerates are acquiring indie brands while promising to maintain their independence, a strategy that’s drawing significant attention. Shinsegae International recently announced its decision [...]

Shinsegae Centum City Expands Vegan Cosmetics Offerings Amid Rising Consumer Demand

BUSAN, Feb. 13 (Korea Bizwire) – Shinsegae Centum City has announced a gradual expansion of its vegan cosmetics line, signaling a shift towards more environmentally friendly and ethical consumer choices. The department store recently inaugurated an Hourglass store on February 1, adding to its growing list of eco-friendly and vegan brands such as Dear Dahlia, Urban [...]

Korean Cosmetics Dominate Japan’s Mid-Priced Market, Riding on K-Pop Wave

SEOUL, Dec. 11 (Korea Bizwire) – K-beauty products are surging in popularity in the Japanese market, with various Korean brands riding the Hallyu or Korean Wave trend. While Japanese consumers have traditionally favored domestic beauty brands, Korean companies are making significant strides in the mid-priced cosmetics sector, particularly in color cosmetics. According to the Japan Imported [...]

Pharmaceutical and Biotech Industry Ventures into Beauty Sector with Emphasis on Healthy Cosmetics

SEOUL, Oct. 30 (Korea Bizwire) – The pharmaceutical and biotechnology industry is making significant strides in enhancing its presence in the beauty sector, particularly in the realm of cosmetics. Industry experts suggest that this strategic shift is aimed at attracting consumers and driving sales by emphasizing pharmaceutical companies’ focus on health. In recent developments, the Yuhan [...]

Apparel and Cosmetics Brands Elevate Online Marketing for Generation MZ

SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]

LG Chem, SK Chemicals Partner with Cosmetics Firms to Speed Up Supply of Eco-Friendly Containers

SEOUL, Oct. 18 (Korea Bizwire) – South Korea’s major chemical companies are collaborating with cosmetics companies to accelerate the development and supply of eco-friendly cosmetics packaging. This transition is crucial for the cosmetics industry due to its short product replacement cycle, extensive use of plastics, and considerable waste production. LG Chem announced on Tuesday that it [...]

Regulators Take Action Against Misleading Cosmetics Ads Making Health Claims

SEOUL, Aug. 29 (Korea Bizwire) — South Korea’s drug safety ministry said Monday it has asked the Korea Cosmetics Association and the Korea Communications Commission to prevent access to and remove 155 online cosmetics advertisements that make claims about their effectiveness, like aiding with ‘diet’ or ‘body shape maintenance’. The ministry also requested that administrative bodies overseeing [...]

Cosmetics Industry Shifts Focus with More Korean Men Wearing Makeup

SEOUL, May 15 (Korea Bizwire) — South Korean cosmetics industry is increasing its focus on products for men due to the growing number of men wearing makeup. B.READY, a men’s cosmetics brand under Amorepacific Corp., has consistently achieved double-digit growth since its establishment in 2019. Last month, the brand’s sales were 173 percent higher than [...]

Lipstick Sales Jump amid Eased Indoor Mask Rules

SEOUL, Feb. 2 (Korea Bizwire) — The number of consumers looking for cosmetics and perfumes is increasing rapidly as the government eased indoor mask-wearing restrictions. Fashion shopping platform ZigZag reported a 67 percent jump in lipstick sales between Jan. 20-30 compared to December 2022. Sales of lip balms and lip tints jumped by 23 percent [...]

Cosmetics Brands Hold Makeup Shows with Lifting of Indoor Mask Mandate

SEOUL, Jan. 26 (Korea Bizwire) — Department store chains and cosmetics firms are holding various makeup shows to attract customers as the indoor mask mandate soon to be lifted. Lotte Department Store announced that it will open up a pop-up store for Yves-Saint Laurent Beauty at its main branch in central Seoul until Sunday. On [...]