SEOUL, Aug. 23 (Korea Bizwire) – The popular Netflix series “Emily in Paris” has found itself at the center of a cultural controversy following the release of its fourth season. An episode featuring a storyline about a Korean beauty product has sparked outrage among South Korean viewers, who claim it mocks K-beauty trends and, by extension, [...]
SEOUL, Jul. 25 (Korea Bizwire) – The South Korean government has joined forces with the cosmetics industry to nurture small and medium-sized enterprises (SMEs) in the K-Beauty sector, a move that aims to solidify the country’s position in the global beauty market. Korean cosmetics, already a top export item for SMEs, have gained worldwide popularity. On [...]
SEOUL, Jul. 22 (Korea Bizwire) – As South Korea’s tourism industry rebounds, a new trend is emerging: foreign visitors are increasingly seeking out K-beauty experiences, from hair salons to personal color analysis sessions. An American tourist who wished to remain anonymous recently visited a renowned hair salon in Seoul’s trendy Hongdae district. “They perfectly executed the [...]
SEOUL, Oct. 10 (Korea Bizwire) — Foreign consumers online picked K-Beauty products, such as cosmetics and perfume, as their preferred items to buy when they visit South Korea. The Korea International Trade Association (KITA) conducted a survey of 460 foreign consumers using Kmall24, an online shopping mall for foreigners run by the agency. Among the [...]
SEOUL, Oct. 1 (Korea Bizwire) — South Korea’s trade surplus in beauty products hit an all-time high last year on the back of strong demand from China and other Asian countries, government data showed Tuesday. Outbound shipments of cosmetics stood at 6.89 trillion won last year, up 23.3 percent on-year, while imports grew 6.8 percent [...]
SEOUL, Sept. 10 (Korea Bizwire) — Korean brands cosmetics showed off their peak popularity at the beauty fair “Sephoria,” which was held by Sephora, the world’s largest cosmetics select shop. AmorePacific Corp. was the only Korean company to participate in this year’s two-day event held at the Shrine Auditorium and Expo Hall, Los Angeles on [...]
SEOUL, Jun. 17 (Korea Bizwire) — The Korea Trade-Investment Promotion Agency (KOTRA), jointly with other South Korean government agencies, held a K-beauty promotion event in Belgium on Friday. The event, titled ‘K-Beauty in Belgium’, took place to promote the South Korean cosmetics industry in the European market. Nature Republic Co. and 11 other South Korean [...]
SEOUL, Apr. 10 (Korea Bizwire) — AmorePacific Group said Wednesday that its leading brand, LANEIGE, has entered the European market as South Korea’s leading cosmetics maker accelerates its overseas push. Products of AmorePacific’s mid-range LANEIGE are now available at over 800 stores of French cosmetics chain Sephora in 18 countries, including France, Russia, Spain, Italy, [...]
SEOUL, Jan. 28 (Korea Bizwire) — Retail cosmetics shops that have been the drivers of the ‘K-Beauty’ industry for the past 15 years are facing a crisis, exposing their limitations. The cosmetics industry is undergoing a series of transformations due to decreased demand from China and a change in distribution structure resulting from stagnant domestic [...]
SEOUL, Oct. 22 (Korea Bizwire) — Beauty products are becoming a very important export driver, with shipments growing by leaps and bounds, a report by a local trade promotion agency said Monday. According to the Korea Trade-Investment Promotion Agency (KOTRA), South Korea exported US$4.96 billion worth of cosmetics last year, four times more than in [...]