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Tears of Joy for American Girl’s Viral Reaction to Korean Instant Noodles

Tears of Joy for American Girl’s Viral Reaction to Korean Instant Noodles

SEOUL, May 16 (Korea Bizwire) – A young American girl’s emotional unboxing of a birthday gift containing Samyang Foods’ wildly popular Buldak Carbonara Ramen went viral last month, amassing over 100 million views across social media platforms like TikTok. After momentarily losing her words upon revealing the pink packaging of the spicy South Korean instant noodles, [...]

K-Pop Stars Lend Voices to Artifacts at British Museum’s Korean Galleries

K-Pop Stars Lend Voices to Artifacts at British Museum’s Korean Galleries

SEOUL, May 15 (Korea Bizwire) – Visitors to the British Museum’s Korean galleries can now hear a decidedly contemporary soundtrack as they view ancient treasures: audio explanations by the members of NewJeans, one of South Korea’s biggest K-pop girl group. The group’s agency, ADOR, said on May 14 that the quintet had volunteered to record descriptions, [...]

BTS Fans Lash Out Over Probe Into Alleged Music Manipulation and Hybe Rumors

BTS Fans Lash Out Over Probe Into Alleged Music Manipulation and Hybe Rumors

SEOUL, May 6 (Korea Bizwire) –Fans of the K-pop superstars BTS are inundating social media with outrage over an ongoing government investigation into allegations of illegal music streaming manipulation involving the group. On May 5, the hashtag “SOUTH KOREA APOLOGIZE TO BTS” trended in the K-pop category on X, the platform formerly known as Twitter, [...]

Waste of K-Pop Album Sparks Criticism of Marketing Tactics

Waste of K-Pop Album Sparks Criticism of Marketing Tactics

SEOUL/TOKYO, May 6 (Korea Bizwire) – Photos showing boxes of discarded albums by the popular K-pop group Seventeen strewn across a street in Japan have reignited criticism from a prominent music executive over controversial marketing practices in the industry. The images, posted recently on social media by a user in Japan, showed dozens of Seventeen [...]

Tensions Between Hybe and NewJeans’ Agency Raise Questions About Girl Group’s Future

Tensions Between Hybe and NewJeans’ Agency Raise Questions About Girl Group’s Future

SEOUL, Apr. 25 (Korea Bizwire) – As the conflict between Hybe and Ador Entertainment, the company behind the rising K-pop girl group NewJeans, escalates, attention is turning to the potential impact on the members’ comebacks and activities.  In the K-pop industry, the prevailing view is that major disruptions are unlikely in the near term, as Hybe [...]

Orion’s ‘Turtle Chips’ Snack Expands Reach in U.S. Market

Orion’s ‘Turtle Chips’ Snack Expands Reach in U.S. Market

SEOUL, April 24 (Korea Bizwire) – Orion Corporation announced on April 24 that its popular “Turtle Chips” snack has recently gained entry into the Five Below and Miniso retail chains across the United States, driven by its rising popularity among younger American consumers. The quadruple-layered corn snack became the first K-food product to be stocked at [...]

BTS to Host ‘Monochrome’ Pop-Up in Seoul Ahead of Members’ Military Discharges

BTS to Host ‘Monochrome’ Pop-Up in Seoul Ahead of Members’ Military Discharges

SEOUL, April 17 (Korea Bizwire) – The K-pop group BTS will hold a pop-up exhibition titled ‘Monochrome’ in Seoul’s Seongsu-dong neighborhood from April 26 to May 12, their agency Big Hit Music announced on April 17. BTS shared black-and-white posters photographed before the members’ military enlistment through their official social media accounts on the same day. [...]

K-Webtoons Go Global: Rising Popularity of Digital Comics Beyond Korean Borders

K-Webtoons Go Global: Rising Popularity of Digital Comics Beyond Korean Borders

SEOUL, Apr. 4 (Korea Bizwire) – Originating from South Korea, the innovative vertical-scrolling digital comics known as webtoons are expanding their reader base internationally, transcending their niche subculture status to become mainstream entertainment content enjoyed by audiences worldwide. Previously perceived as a hobby among a select group of enthusiasts outside Korea, webtoons have now emerged as [...]

Nongshim to Showcase ‘Hangang Shin Ramyun’ at Prestigious Asia’s 50 Best Restaurants Awards in Seoul

Nongshim to Showcase ‘Hangang Shin Ramyun’ at Prestigious Asia’s 50 Best Restaurants Awards in Seoul

SEOUL, Mar. 26 (Korea Bizwire) – South Korean food giant Nongshim announced on Saturday that it will introduce its iconic “Hangang Shin Ramyun” instant noodles to over 800 chefs, judges, and gourmets attending the Asia’s 50 Best Restaurants awards ceremony in Seoul on March 26.  Regarded as the “Academy Awards of gastronomy,” the Asia’s 50 Best [...]

K-Pop Power: How Global Brands are Tapping into the Korean Wave

K-Pop Power: How Global Brands are Tapping into the Korean Wave

  SEOUL, Feb. 26 (Korea Bizwire) – As K-pop continues to capture hearts worldwide, the food and beverage industry is keenly leveraging this global phenomenon by collaborating with K-pop artists to target international markets. Coca-Cola is setting a prime example by launching a special edition product named ‘Coca-Cola Zero K-Wave’ in 36 countries, drawing inspiration from [...]