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Samsung Reports Surge in Ultra-Large TV Sales, Reflecting Changing Consumer Preferences

Samsung Reports Surge in Ultra-Large TV Sales, Reflecting Changing Consumer Preferences

SEOUL, Oct. 21 (Korea Bizwire) – Samsung Electronics has reported a significant increase in sales of its ultra-large televisions, indicating a shift in consumer preferences towards bigger screens regardless of living space constraints.  According to data released by Samsung on October 20, sales of TVs 80 inches and larger have grown by approximately 15% in the [...]

Brands Embrace Free Ad-Supported Streaming TV as New Marketing Frontier

Brands Embrace Free Ad-Supported Streaming TV as New Marketing Frontier

SEOUL, Oct. 14 (Korea Bizwire) – As Free Ad-Supported Streaming TV (FAST) gains traction, companies and brands are increasingly launching their own channels on these platforms, viewing them as a new frontier for product and service promotion.  FAST channels, which offer free content in exchange for watching advertisements, are primarily consumed on smart TVs. They combine [...]

LG Electronics Aims for 10 Tln Won in Sales from Biz-to-biz Solutions by 2030

LG Electronics Aims for 10 Tln Won in Sales from Biz-to-biz Solutions by 2030

SEOUL, Oct. 10 (Korea Bizwire) — LG Electronics Inc. on Thursday announced its vision to reach 10 trillion won (US$7.4 billion) in sales from its business-to-business (B2B) solutions division by 2030 as part of the company’s strategy to diversify its business portfolio. “With 66 years of experience in serving customers and understanding spaces, we aim [...]

Samsung Partners with CJ ENM to Provide Popular Korean Content in U.S. via Smart TV App

Samsung Partners with CJ ENM to Provide Popular Korean Content in U.S. via Smart TV App

SEOUL, Oct. 4 (Korea Bizwire) — Samsung Electronics Co. has started offering popular Korean entertainment content in the United States via its smart television application through partnerships with South Korean entertainment giant CJ ENM Co., according to the company Friday. Samsung Electronics said it has started offering nearly 4,000 hours of free-to-stream Korean shows and [...]

LG Electronics Launches Global Campaign to Promote Party Speakers

LG Electronics Launches Global Campaign to Promote Party Speakers

SEOUL, Oct. 4 (Korea Bizwire) – LG Electronics is set to launch a vibrant global marketing campaign called “Boom Boom Pow Festa” to promote its LG XBOOM party speakers, the company announced on October 3. The campaign features collaborations with street musicians from around the world, reimagining the Black Eyed Peas’ hit song “Boom Boom Pow.” [...]

Samsung SmartThings Partners with IKEA, Bridging Smart Home Ecosystems

Samsung SmartThings Partners with IKEA, Bridging Smart Home Ecosystems

SEOUL, Sept. 23 (Korea Bizwire) – Samsung Electronics has announced a strategic partnership with IKEA to integrate the Swedish furniture giant’s smart home devices into Samsung’s SmartThings ecosystem, marking a significant step towards a more unified smart home experience.  According to Samsung’s newsroom on September 22, this collaboration will enable users to control IKEA’s smart devices, [...]

LG Electronics Partners with Ricoh to Strengthen Biz-to-biz Sector

LG Electronics Partners with Ricoh to Strengthen Biz-to-biz Sector

SEOUL, Sept. 19 (Korea Bizwire) — LG Electronics Inc. said Thursday it has joined hands with global office solutions provider Ricoh Co. to enhance its business-to-business (B2B) sector, a key growth driver for the Korean home appliance firm. Under the memorandum of understanding, the two companies will collaborate to develop and offer services that support [...]

Samsung’s Galaxy Watch5 Monitors Astronauts’ Health in Groundbreaking Civilian Space Mission

Samsung’s Galaxy Watch5 Monitors Astronauts’ Health in Groundbreaking Civilian Space Mission

SEOUL, Sept. 19 (Korea Bizwire) – In a milestone for consumer technology in space exploration, Samsung Electronics announced on September 18 that its Galaxy Watch5 was utilized in a body composition monitoring study during the Polaris Dawn project, the first-ever civilian spacewalk mission.  The study, led by the University of Hawaii Cancer Center, aimed to monitor [...]

Samsung Bets on Voice Recognition in Heated Robot Vacuum Market

Samsung Bets on Voice Recognition in Heated Robot Vacuum Market

SEOUL, Sept. 18 (Korea Bizwire) – With competition in the robot vacuum cleaner market intensifying, Samsung Electronics is seeking to differentiate its latest offering with advanced voice recognition technology. The tech giant has integrated natural language-based voice recognition into its Bespoke AI Steam all-in-one robot vacuum, a move that reflects the growing importance of artificial intelligence [...]

South Korean Telecoms Revive Offline Launch Events as iPhone 16 Makes Its Debut

South Korean Telecoms Revive Offline Launch Events as iPhone 16 Makes Its Debut

SEOUL, Sept. 11 (Korea Bizwire) – With South Korea joining the list of first-wave release countries for the new iPhone, major telecommunications companies are seizing the opportunity to resurrect their offline launch events, abandoned since the iPhone 12 release. This marks a return to aggressive marketing strategies in the competitive smartphone market. Industry sources revealed on [...]